Information Memorandum Review Checklist: What to Check When Buying a Business in Australia
An information memorandum (IM) is the document a business seller provides once you've expressed genuine interest — the first detailed look at a business before formal due diligence begins. In Australia, most IMs for small businesses run 20–40 pages and cover the business overview, financial summary, operations, customer base, reason for sale, and asking price. Most are prepared by the selling broker.
What many buyers miss: an IM is a marketing document, not a disclosure document. It's written to attract buyers and generate competitive tension — which means it's also designed to put certain things quietly in the background.
I reviewed an IM recently for a plumbing business in Queensland. The numbers were presented beautifully, I'll give the broker credit for the production values. Annualised revenue was on the first page in bold — $2.1 million, excellent typeface. Owner's earnings? Buried in Appendix B. Normalised EBITDA? Not calculated. The broker's cover letter used the word "opportunity" six times in three pages (which is itself a data point). When we dug into the actual accounts, the real normalised EBITDA was around 40% below what the headline figures implied. Not fraud — selective emphasis. Legal. Your problem to spot.
What an IM typically contains
A standard Australian small business IM includes:
- Executive summary and investment highlights
- Business overview (history, products/services, structure)
- Financial summary — usually 2–3 years of P&L, sometimes a balance sheet
- Operations overview (systems, premises, suppliers, key staff)
- Customer base description — usually vague on specific names and concentrations
- Reason for sale
- Asking price and indicative deal structure
What it typically doesn't contain: customer-level revenue data, individual staff entitlements and tenure, supplier contracts with pricing, ATO compliance status, or any unflattering operational detail. That comes in due diligence — but only if you ask for it specifically and early.
Three things to check before going any further
First, check the currency of the financials. An IM prepared in mid-2026 that shows financial results through June 2024 is two years out of date. In a small trades or service business, two years can mean a lot — a key customer left, a key employee left, margin compressed, or the business grew. Ask for the most recent full-year accounts and the current year-to-date management accounts before spending more time on the opportunity.
Second, find the gross margin — even if it's not shown. Many IMs present revenue prominently and bury cost structures. A service business running 15% gross margin is a fundamentally different investment from one running 45%, even at identical revenue. If the IM gives you revenue and cost of goods sold, calculate it yourself. If you can't calculate it from what's provided, that omission is its own signal.
Third, count how many times the owner appears in operational descriptions. "Owner manages key client relationships." "Owner oversees scheduling." "Owner handles quality control." Each occurrence is potential walkaway risk embedded in the business model — risk that becomes yours the moment you settle. There's no exact number that means automatic pass, but more than four or five operational mentions suggests a business that has been built around a person rather than a system.
This is part of Module 3 of the Playbook — the deal sourcing module covering how to find businesses, evaluate them before due diligence, and build a pipeline worth running.
For context on how you get to the point of receiving an IM, read the guide on where to find businesses listed for sale online and how to work with a business broker. For what comes after a positive IM review, the financial red flags to watch for when buying a business is the relevant next step.
The full checklist below gives you a section-by-section review framework, a list of what to request that isn't in the IM, and a scoring rubric for deciding whether to proceed.
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