Fire Protection Business Valuation Checklist (Australia)
How to value a fire protection business before you make an offer
A fire protection business valuation checklist gives you a structured way to test what a business is actually worth — before you make an offer, not after. The Australian fire protection services sector has around 2,900 businesses, the majority owner-operated, and a surprising number of them change hands every year when the owner decides the maintenance round isn't going to grow itself forever.
The challenge for buyers is that the headline EBITDA number is rarely the whole story. I've seen businesses with identical revenue figures where one was worth twice as much as the other — entirely because of how the revenue was structured. One had 70% of its work locked into multi-year maintenance contracts under AS 1851. The other was mostly one-off installations where the owner had built every client relationship personally. Same EBITDA. Very different risk profile. (The first owner knew exactly what he had; the second owner thought they both did.)
For the full breakdown of market multiples and valuation ranges, read how much a fire protection business is worth in Australia. For this checklist, assume you've already established an asking price and you're doing the work to decide whether it's justified.
What this checklist covers
The complete resource below is structured in six phases:
- Financial assessment — normalised EBITDA, add-backs, revenue quality
- Contract book analysis — recurring vs one-off, contract tenure, concentration
- Licence and compliance verification — who holds what, in which states
- Equipment and asset assessment — vehicles, test equipment, inventory
- Staff and team review — technician qualifications, retention risk
- Market position and growth — client base quality, competitive dynamics
Before you get there, three quick checks that save time:
Check 1: What percentage of revenue is recurring maintenance? Ask for a revenue breakdown by job type for the last two financial years. If maintenance under AS 1851 or similar compliance frameworks is under 50%, you're buying an installation business with some maintenance on the side. That's not wrong — just different, and it affects the multiple.
Check 2: How many licensed technicians are there? Most fire protection work in Australia requires specific licensing — and those licences are held by individuals, not by the business. If the business has one licensed technician and that person is the owner, that's a key-person risk that should lower your offer or change your deal structure. If there are three licensed techs who are employees planning to stay, that's a different conversation.
Check 3: What's the client concentration? Pull a list of the top ten clients by revenue and calculate what percentage they represent. A single commercial property manager or strata group who accounts for 30% of maintenance revenue is a risk worth pricing. Ask whether there's a formal contract with that client or whether it's a handshake arrangement.
This checklist maps to Module 4 of the Playbook, which covers valuation and pricing for trades businesses. See also the Industry Multiples Cheat Sheet for a comparison of multiples across similar trades sectors.
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